Installation Space Inside the Bergdorf Goodman Store
A large installation space inside the Fifth Avenue entrance is one of the main changes. The current version is dedicated to a quilting group of Black artisans from Alabama called Gee’s Bend with whom Greg Lauren worked to create unique pieces exclusively for the retailer.
Pask described the space as part exhibition, part pop-up, and said it would rotate every four to six weeks. Customers will never know what to expect when they walk in.
To create the pop-up space, the retailer had to move the private label and sportswear — Smedley, Boglioli, Massimo Alba, and the Goodman’s private brand to a new location to the right of the Fifth Avenue entrance.
More Changes in the Bergdorf Goodman Store
The rotunda previously housed jewelry. Now it is home to fragrance. Watches and jewelry are now to the right of the entrance. There’s an area also dedicated to the store’s popular vintage watch offerings.
The area on the main floor that had housed shirts and ties now has small leather goods. Next to it are the shoes.
The second floor is currently dedicated to luxury sportswear and tailored clothing. A formalwear shop has emerged next to the Tom Ford and Giorgio Armani shops. It features a room for private fittings.
There is a space for Agnona. It flows into the boutiques for Berluti, Ralph Lauren, Gabriela Hearst, and a “refreshed” Brunello Cucinelli Sartoria shop, exclusive to the men’s store.
The Goodman’s Bar reopened. The floor also has shops for Kiton, Brioni, Cesare Attolini, and Ermenegildo Zegna. There is also a made-to-measure area where customers can personalize their purchase – whether it is denim and outerwear or sneakers.
Shirts and ties are now on the main floor, next to the tailored clothing area in a space where the formalwear used to be.
Perhaps the most exciting shift, however, is the Self-Care shop. The brands include skincare, grooming brands, nutritional goods, sleep selection, bath products, and post-workout solution products.
According to Pask, Bergdorf Goodman wanted to create an intuitive and helpful shopping experience. They achieved this by organizing products by category, addressing each customer’s interests and needs. The retailer did that also to address the increase in the introductions of life-enhancing products made for men.
Bergdorf Goodman’s assortment will also be available online. It will include men’s grooming tips and other editorial content.